10 dance/electronic artist of the 2010s, and Bastille, controlled Hot Dance/Electronic Songs for a record 69 weeks beginning in September 2018. 8, ERIC CHURCH Without taking SPS into account (ie. The weekly points were a raw number of points of how much a recording was consumed both physically and on the radio. Rihanna and Justin Bieber experienced slow, consistent success with their projects ‘Anti’ (#29) and ‘Despacito (Remix)’ (#9) which helped give them mid-tier placements. EMAIL ME. If one has to think of the music titans who ruled the 2010s one might consider who dominated on radio, or who had stellar sales or even a huge streaming presence; they might even consider other factors such as touring and a big social media presence. Republic and Interscope held 40% of the top UMG artists in its roster with names such as Drake, Post Malone, Maroon 5 and Lady Gaga. Billboard will have songs below the Top 100/200 which might changes the artist’s proportions. 5, TOBYMAC View the full, 50-position Top Country Artists of the 2010s chart here. Billboard previously published, among multiple decade-end charts, the overall Top Artists from Nos. They've also posted five leaders on Top Dance/Electronic Albums. Put simply, the 2010s would have been a very different — and emotionally emptier — time without her. Let's dig into the all-genre Top Artists of the 2010s from Nos. I could compare if the inverse point system model or the raw chart points system is more closely related to the leaked rank (as seen in Figure 15). This is where the releases’ weekly placement was tallied and used to calculate their decade-end performance instead. 2, LADY GAGA It is likely the market benefitted from Adele’s ‘21’ project in order to reach this peak. 98 on this decade's overall Billboard Hot 200 list. 6, BRUCE SPRINGSTEEN 1, DRAKE "It starts with moving to Nashville, but then you've got to prove that you're gonna be able to pull this career off," the Georgia native mused in 2017. This is similar to what we saw in Figures 3 and 4 where Drake and Taylor’s cumulative performance is more dominant towards their albums. 12/3/2020 For the 2010s, publications believe that Billboard will follow a similar format as the 2000s. The weaker rank models also have 5 Top 10 artists whose ranking is underrepresented compared to their actual rank and have 3 to 4 Top 10 artists whose ranking is overrepresented compared to their actual rank. This probability matched the predicted Top 10 Artists of the Decade as 70% of the artists had also been signed to UMG during the decade. Therefore I worked out what proportion of their performance was built up by singles success and what was built up by their albums success. Tasha Cobbs Leonard first reached Billboard's charts in December 2012 and has since earned four No. For example, in 2018 the ratio of M:F commercial performance is 5.5 : 1.0. The music market appears weakest during the middle of the decade with only 2 artists displaying major success. 8, KATY PERRY Dance/Electronic Notably, gospel is the only genre among Billboard's seven 2010s decade-end genre artist recaps to sport women in the top two spots, as Tamela Mann ranks at No. 5, TRAVIS GREENE He's since upped his count to 11 No. Then in 2012 and 2013 the market appears weakened and male artists began to surpass female artists, with the biggest contributions coming from Drake, Bruno Mars. Rihanna, once defined as a  ‘singles artist’, surprisingly achieved 65% of her success from albums over singles. However, the top 5 have not. 2, JASON ALDEAN This is because I gave the Hot 100 and the BB200 equal weighting, as successful artists have always had both strong singles and albums success. For other Decade-End lists: Top 200 Albums of the 2010s. In 2010, ten songs by ten artists achieved a No. By the middle of the decade Katy Perry dominated the singles market with 5 entries, followed by Bruno Mars, Adele and Maroon 5. The 10 Best Artists of a Decade That Atomized Music Social media platforms toppled the reign of the album. 9, KEITH URBAN 1 hit after No. Drake, Taylor Swift, Adele and Justin Bieber released successful albums such as ‘Take Care’ (#45), ‘Red’ (#32), ‘21’ (#1) and ‘My World 2.0’ (#22) in the digital age. From this point male artists dominated the market and the black dotted line follows the males trend line more closely than the females, to also establish their dominance. Therefore this investigation will try to determine who the Artist of the Decade is using these two lists. 4, MARVIN SAPP Let's dig into the all-genre Top Artists of the 2010s from Nos. View the full, 50-position Top Latin Artists of the 2010s chart here. The yellow arrows indicate deflated chart points from an average of 200 chart points in Figure 7 to 140 chart points in Figure 8 (30% drop). Warner Music shared 6% of the Top 25 artists largely benefiting from having Ed Sheeran and Bruno Mars. 5, DAVID GUETTA Names of those who stomped on these multiple formats might include Rihanna, Drake, Beyonce, Nicki Minaj, Justin Bieber - just to name a few. From this I created a visual to show the presence of the most popular and least popular labels, based on the Top 25 Artists. I then went back and added an SPS (streaming plus sales) weighting factor. 1, U2 Then in the 2010s, without taking SPS in account, my predictive rank model again creates a weak positive correlation (+0.56) and a very strong positive correlation once taking SPS into account (+0.87). Click on the following links for deeper dives into Billboard's 2010s decade-end charts covering country, rock, R&B/hip-hop, Latin, Christian, gospel, dance/electronic, social activity and all-genre touring. 2, TWENTY ONE PILOTS I replicated the same entire above methodology for the 90s and 00s Top 10 Artists of the Decade. Meanwhile, her 2013 EP Grace has spent a record 185 weeks in the latter list's top 10. 3, BLAKE SHELTON (He also thinks Kendrick Lamar is the artist of the decade.) On the other hand, for the 2000s Billboard determined their list by using an inverse point system. 8, LECRAE 1 in the Hot Country Songs chart's history when its Bebe Rexha duet "Meant to Be" dominated for 50 weeks in 2017-18. The most surprising outcome from this investigation is seeing Post Malone’s Billboard domination after only three years of success in the latter end of the decade - this was enough to land him a Top 10 position! Hot Rap Songs is a record chart published by the music industry magazine Billboard that ranks the most popular hip hop songs in the United States. Figure 7) one could interpret that their eras were experiencing almost 80% of the success Adele achieved during 2011. The dotted line in the bottom-left graph indicates the biggest difference in rank placements out of all the artists on all four plots. Therefore I awarded it 100 points. Billboard's Top Artists of the 2010s. "I Can Only Imagine" topped Billboard's weekly Hot Christian Songs chart for three weeks in 2018, the latest of the band's record 13 No. This multiplier was the fairest way to take streaming into account when creating these lists. Albums must have reviews from at least 15 criticsto qualify for inclusion; reissues, compilations, and EPs are excluded. by 4, ENRIQUE IGLESIAS 1 songs on the Billboard Hot 100 and 15 No. Top Artist. 8, LIL WAYNE For a little over a decade, Drake has become a dominant presence, helping him become one of the most successful and influential hip-hop and pop … 5, POST MALONE 1s, while Amy Grant achieved one as a featured artist with Matthew West. Figure 11 shows a depressed version of the second half of the decade taking streaming into account. Label Performance: I went through my predicted Top 25 Artists of the Decade and I wrote down the label which the artist’s projects were signed to. Advertising 10, FOO FIGHTERS. 6-10, as well as the decade's top 10 acts by genre and in touring. Sony experienced 70% less artist presence in comparison to UMG. This section will be updated periodically throughout the end of the year. On the other hand, Katy Perry and Maroon 5 experienced most of their success with approximately 60% weighting from the success of their singles compared to their albums. Meanwhile her albums performance is 100% credited just to herself. As previously reported, Mark Ronson's "Uptown Funk!," featuring Bruno Mars, reigns as the Hot 100's No. Figures 7 (upper) and 8 (lower): Line charts that show the annual performance of the Top 10 Decade End Artists’ singles and  albums together. 6, LADY A I provide my insights into the media, entertainment & communications, science and business industries. Rihanna and Bruno Mars have Billboard hot 100 success but they lack on Billboard 200 performance, Adele is doing very well on the Billboard 200 but lacks on Billboard hot 100 performance and Justin Bieber has on … Drake, Taylor Swift and Justin Bieber’s album composition increased by a  few % due to the increased weight from their successful pre-2015 album releases. Her early success made sense — audiences love a wunderkind, plus there was something so incredibly relatable … As a result the top performing female artists, Katy Perry and Taylor Swift,  continued female commercial success across 2013 to 2014. This is because it is incredibly difficult to keep track of points with multiple types of streaming and radio formats. It may help me see if this would create a more accurate rank which Billboard lists because streaming, sales and radio underwent major weightings changes to come up with the Hot 100 and BB200 formula. 2, CASTING CROWNS The phrase “the kids are alright” … They are more on par with ‘Unorthodox Jukebox’ and ‘Overexposed’ which is more realistic as ‘21’ was a rare experience of epic proportions at the time in the industry. The dotted line splits the pre-streaming and post-streaming eras. Last update: January 4, 2020 These albums have the highest Metascores out of all new albums released from 2010-19. Billboard's Top Artists of the 2010s. Alternatively they used the raw total chart point system as opposed to the inverse point system, as mentioned in the methodology. They also keep a tally of how each release performs and by the end of the decade Billboard releases a list of who are the most popular recording artists of the decade. Elsewhere among the top 10 country acts of the 2010s, Florida Georgia Line, at No. 1s. 2, TAYLOR SWIFT 7, BANDA SINALOENSE MS DE SERGIO LIZARRAGA Using Figure 4, the SPS-weighting suppresses everybody’s chart performance. View the full, 50-position Top Rock Artists of the 2010s chart here. Similar to Figure 3, the 2010-2013 music market was extremely competitive with Adele, Bruno Mars and Katy Perry dominating the Billboard charts with ‘21’ (#1), ‘Unorthodox Jukebox’ (#15) and “Teenage Dream’ (#44). At No. John Shearer/BBMA2017/Getty Images for dcp. Beyoncé is one of the very few artists who doesn't need to care about sales. 2, "Party Rock Anthem," LMFAO feat. I would also be interested in changing the SPS-weighting throughout the 2010s decade, as opposed to just using a pre-2015 and post-2014 multiplier. Artists also realised that you have to release more projects to achieve commercial success in the streaming era which gave the males an advantage to garnering more chart points. This is because there are too many factors to take into account for consuming music in the 2010s, and the inverse point system is the simplest method. 1, LUKE BRYAN Some artists such as Ed Sheeran released projects under two labels (Atlantic and Asylum)  throughout the decade so this was also taken into consideration. Albums released be… 7, JUSTIN BIEBER Therefore I originally awarded it 78 points and then I halved it to give it 39 points. He joins the list with Elvis Presley, The Beatles, Elton John, and Michael Jackson who have also been awarded this honor in their respective decades. From Figure 6 you can infer that the Artists of the Decade rank is Drake (#1) followed by Bruno Mars, Taylor Swift, Adele, Katy Perry, Maroon 5, Justin Bieber, Ed Sheeran, Rihanna and Post Malone. 6, HILLSONG UNITED 3, KIRK FRANKLIN The Billboard Music Awards are honors given out annually by Billboard, a publication and music popularity chart covering the music business. Here I added a multiplier of 0.5x to songs released from 2015 onwards as releases began to benefit from streaming. It can help build up a picture to see if an artist is a ‘singles artist’, an ‘albums artist’ or both (which is usually the ingredient for the very top artists of the decade). This is because streaming allows a release to be continuously consumed, more than it would have done just from single purchases on sales platforms or the radio. 9, BEYONCÉ View the full, 50-position Top R&B/Hip-Hop Artists of the 2010s chart here. Taylor Swift should become the runner-up and be listed the female artist of the decade, following the footsteps of Beyonce and Madonna in their respective decades. Specifically, the overall Top Artists category ranks the best-performing artists based on activity on the Billboard Hot 100 songs chart and the Billboard 200 albums tally, as well as social media data and touring revenue from Billboard Boxscore, while genre-focused Top Artists rankings blend acts' decade-spanning performance on each genre's main song and album charts (such as, for country, Hot Country Songs and Top Country Albums). However, the Top 100/200 will carry more weight because they are bigger releases and should be a good base determinant. The Biz premium subscriber content has moved to Billboard.com/business. View the full, 50-position Top Touring Artists of the 2010s chart here. 3, To Be Announced Figure 9 shows that UMG signed the most successful artists to its parent label because 68% of the Top 25 Artist releases came from UMG. I then worked out the proportion of artists who were assigned to their specific label, under each parent group. Here, writer Mark Braboy explains why he believes Drake is the greatest artist of the decade. It can be inferred that the inverse point system, which I emulated from the 2000s decade-end list and applying the SPS-weighting, is what helped improved the correlation co-efficient and is the ranking model Billboard actually used to compile their list. 1s on Top Rock Albums during the 2010s. Therefore I used a Kendall Tau software (Wessa, (2017), Kendall tau Rank Correlation (v1.0.13) in Free Statistics Software (v1.2.1), Office for Research Development and Education, URL https://www.wessa.net/rwasp_kendall.wasp/) which would help identify the statistical association between my ranking and Billboard’s ranking. 1s each on Hot Gospel Songs and Top Gospel Albums during the decade, all of which led for over 20 weeks. Therefore the ratio/strength of pre-2015 and post-2014 songs is 1.0 : 1.5. and Maroon 5 By 2014 no popular male artist had released a commercially successful project in order to continue their dominance. 4, NICKI MINAJ Then I wrote down the positions the artist’s releases were placed. It is also important to note that his latter albums benefitted from being released in the streaming era which allowed him to have a longer chart run. Plus, Lauren Daigle, the genre's No. https://www.wessa.net/rwasp_kendall.wasp/, Britain Bans Petrol Vehicle Sales from 2030. "If you put out quality music," he told Billboard in 2017, "you're always going to be in a good place.". Figure 10 shows that at the beginning of the decade the biggest chart performing artists on Billboard were female such as Adele, Taylor Swift and Katy Perry. As I was creating a bivariate correlation Kendall Tau could quantify  the strength of the relationship. Adele achieved the highest peak of the decade with her project ‘21’ with ‘Rolling in the Deep’ carrying most of her points. Additional reporting by Eric Frankenberg. Maroon 5 slowly caught up with nearly 150 points in 2012 due to ‘Moves Like Jagger’ (#20) and ‘One More Night’ (#28). Then, to quantify the performance of each release that charted I used the inverse point system. Elsewhere in the top five: No. 5, To Be Announced 4, AVICII View the full, 50-position Top Gospel Artists of the 2010s chart here. 8 Top Artist of the 2010s, as Billboard continues revealing the decade's top 10 acts, overall and in various genres, as well as in touring. The left graph shows the performance using raw points whereas the right graph shows the performance with a 1.0 : 1.5 weighting non-SPS: SPS. That means songs that made number 1 for one week will receive the same amount of points, etc. Therefore different statistical methods and models will have to be taken into consideration in order to quantify the most popular releases in a given week or decade. 6-10 are ranked below, with the top five set to be revealed during the 2021 Billboard Music Awards. The depression also helps show that the males’ success is not as high as what the females experienced in 2011 which Figure 7 would lead the reader to believe. 5, DADDY YANKEE In the United States, week by week, Billboard Magazine publishes the most popular songs on the Hot 100 for singles and the Billboard 200 for albums. If I continued this investigation further I would use the 1990s model and look at using numerous components to compile this list. TWITTER Nicki Minaj and Drake attend the 2017 Billboard Music Awards at T-Mobile Arena on May 21, 2017 in Las Vegas. Drake, Justin Bieber, Ed Sheeran and Post Malone experienced the peaks of their careers within years of one another. 4, ED SHEERAN I split the points 70% to Mark Ronson and 30% to Bruno as this is the general rule Billboard follows when splitting a main artist’s versus a featured artist’s points. The Billboard Music Awards show had been held annually since 1990 and the event was formerly held in … With the decade coming to a denouement, Billboard is looking back on the many Black LGBTQ musicians who blossomed in the last decade, people who added to the musical mosaic of the 2010s. 10, ROGER WATERS. 9, DAFT PUNK 5, COLDPLAY Figure 15: A table showing the “unofficially released” Billboard Top 10 list and my list both with -SPS and +SPS. 4, set the record for the longest-leading No. 6-10, as well as the decade's top 10 acts by genre and in touring. 1 songs on the weekly Hot Country Songs chart and nine leaders on the Top Country Albums chart during the decade (encompassing his … Rock Having arrived on the weekly Hot Dance/Electronic Songs chart in 2014, The Chainsmokers have achieved a record six No. 1, MERCYME [4] 1s on the weekly Hot Rock & Alternative Songs chart and four No. Gospel The dotted line splits the pre-streaming and post-streaming eras. Both of these releases gave her Top 10 End of Decade Placements in the Hot 100 and BB200 charts. The green cells show the artist was accurately placed. Using Figure 2, once you take SPS-weighting into account these male artists who dominated in the second half of the decade had suppressed chart points and it becomes clear that Ed Sheeran had the strongest singles longevity, followed by Post Malone. 4, LAUREN DAIGLE 4, PANIC! The left graph shows the performance using raw points whereas the right graph shows the raw inverse points performance but with a 0.5x multiplier in the second half of the decade to take into account the benefit of streaming. 4 artist of the decade, ran up an unprecedented reign with her 2018 single "You Say": The ballad tops the latest Hot Christian Songs chart (dated Dec. 5) for a record-extending 113th week. 1s on the weekly Hot Latin Songs chart and five No. The Drake domination in Figure 5 becomes less impressive in Figure 6 once you see that there is a more equal spreading of the artists’ cumulative performance as opposed to Drake demolishing the competition. Figure 9: Stacked bar charts which show the breakdown for how much the Big 4 Parent Music Labels dominated the decade. The weaker rank models have 1 or 2 artists who are accurately ranked compared to the stronger rank models who have 4 to 6 artists who were accurately ranked. Taylor Swift is the all-time winner with three and Swift and Rihanna is the most nominated artist with seven. 10, GERARDO ORTIZ, Since first hitting Billboard's surveys as a soloist in 2011, after breaking though in hit bachata quartet Aventura, Romeo Santos has collected seven solo No. The left graph shows the performance using raw points whereas the right graph shows the points with an SPS-weighting. Billboard's decade-end touring charts are based on Billboard Boxscore data for performances between Dec. 1, 2009, and Sept. 30, 2019. 10, POST MALONE. Male vs Female Performance: Using the predicted Top 10 Artists of the Decades, I used the top male and top female artist’s performance to work out if the males or the females performed better every year during the 2010s. However, when looking at Figure 8 and taking SPS-weighting into account, the second half of the decade becomes more depressed and the peaks are less steep. 1s. 7, BEYONCÉ The first number-one song of the decade was "Empire State of Mind" by Jay-Z featuring Alicia Keys.In 2012, Drake broke the … The top 10 charts are without the SPS adjustment whereas the charts below are inclusive of the SPS adjustment. Meanwhile, "Happier," by Marshmello, the No. Privacy Policy The acts from Nos. The limitation of this investigation is that this does not fully determine their status as an albums/singles artist as it only takes into consideration the Top 100/200 lists. This may come to no surprise seeing that he consistently released commercially successful projects nearly every single year in the decade. The black dotted line shows the total accumulated points, which is the trendline for the overall performance across the decade.