2.1 Research Framework The rationale behind the research framework is to examine the factors influence consumer attitude towards online grocery shopping and identify the future online grocery buying intention 30,000 income per month. This study provides a foundation for the future researchers in studying the consumer behavior of Bangladeshi online shoppers. Both male and female respondents have the same attitude towards liking factor of online shopping. A Google research paper titled “Research Insight: Emerging Trend as Bangladesh goes Digital” found that 22% of the countries total Internet users shop online and spend Tk 7594.10 annually on an average (Dhaka Tribune, 2015). Today there are more than 7000 e-commerce firms are operating through the website and social media and among these most dominating are chaldal.com, ekhanei.com, bikroy.com, rokomari.com pickaboo.com and daraz.com (Islam, 2017). However, female likes discount offers more than the male does. Google and Facebook are primary click-through points for online shoppers. Analysing the process … <<0697AFC00945ED4F9A2D633822DD549E>]/Prev 81004>> Thus, online shopping is cutting down the bad habits of standing in a long line and waiting, Anyone can buy his desired products or services from anywhere in the world without being physically present over there through online shopping. 0000038438 00000 n In the twenty-first century, trade and commerce have been so diversified that multichannel has taken place and online shopping has increased significantly throughout the world (Johnson, Gustafsson, Andreassen, Lervik, & Cha, 2001). 0000041625 00000 n Therefore Marketers have carefully analyzed the consumers’ attitude and behavior towards the online shopping and spend billions of dollars to facilitate all the Online shopping is the easy solution for busy life in today’s world. @���h%�o0 ��h� Both male and female respondents assured that there are specific reasons for choosing online shopping. Moreover, trust significantly related to customer purchase intentions. Perceived control and shopping enjoyment can increase the intention of new web customers to return, but seemingly do not influence repeat customers to return. Various types of features, demographic variables, consumer shopping orientations, consumer innovativeness and psychological variables, computer, Internet knowledge, and usages drives consumer characteristics. 15% of the interviewees agreed to the fact that online payment system is much secured where 27.5% of respondents disagreed. They have a similar evaluation of website security/privacy and website customer, Factor analysis and a series of ANOVA test of factors were done on responses from 102 samples, This study finds some online group buying buyers are more from the high-income group and prefers to pay by credit card and ATM. In fact, the web store which utilizes value-added mechanisms in the search engine and providing customers a challenging experience may increase customers’ shopping enjoyment. While respondents were asked to know about the offered goods and services, 33.75% of the respondents preferred Apparels (21.88% male and 11.87% female) and accessories 32.49% (19.37% male and 13.12% female). 2. Therefore, the According to the study of Kaymu.com in 2015 (Jagonews24.com., 2015), Dhaka (35%), Chittagong (29%), and Gazipur (15%) are the primary zone for online shopping traffic of Bangladesh. Key Factors Influencing Online Consumer Behaviour – Backed By Research Posted on September 21, 2017 by Pawel Grabowski in Conversion Rate , Merchandising / Design with 3 Comments You can build what you think is the best store in the world. Online shopping satisfaction. To understand the consumer behavior of newly launched online shopping in Bangladesh, we have undertaken a descriptive study through a survey by forming a self-constructed questionnaire considering the research objective. The rationale behind the research framework is to examine the factors influence consumer attitude towards online grocery shopping and identify the future online grocery buying intention Many consumers want to avoid spam and telemarketing which could be from supplying contact information to an online merchant. III. The growth rate of e-commerce was prolonged in Bangladesh from 2000 to 2008. Analysing the process that the online consumer goes through when deciding and making a Consumer perception towards online shopping 1. Figure 10 shows the different payment options for customers which is a very crucial segment for buying decision. trailer 0000021706 00000 n In the past decade, there had been a massive change in the way of customer’s shopping. 10,001–20,000, 14.38% earn Tk. Therefore Marketers have carefully analyzed the consumers’ attitude and behavior towards the online shopping and spend billions of dollars to facilitate all the H�\��j�0��~ In 2016, Asia Pacific region made about $1 trillion in online sales and majority came from China constituting about $899 billion (eMarketer, 2016). 0000012245 00000 n This article describes the factors that affect Millennials consumers’ shopping behaviour. Experience in online shopping versus online shopping frequencies. 23.33% dislike the high price of the products and services. Using the stolen credit card or fraudulent repudiation of online purchases put retailers also in fraudulent purchases, Privacy is a big issue for some consumers. that explains how this perception affects their online-shopping behavior. Impact of price on the shopping behaviour of the Millennials. This approach was chosen because consumer behaviour especially in the wake of increased online shopping has been discussed widely by researchers. Thus can save his time, Online shopping saves energy because someone does not need to go to a physical store by wasting his energy on shopping, It is effortless and straightforward to conduct a price comparison from one online shopping site to another. 0000016752 00000 n Consequently, online consumer behavior (user action during searching, buying, using products) became a contemporary research area for an increasing number of researchers to understand this unique nature of online shopping. Merchants should bring out innovative ways so that there is a growth in other categories of goods and services. 0000049773 00000 n Companies should introduce new improved technologies to create and gain confidence in the payment system among the consumers. Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine. So those who want to touch, see and test the products before buying, can’t be able to do so at online shopping, Consumers are at high risk of fraud on the part of the merchants because of the lack of ability to inspect merchandise before purchasing. (see Figure 5). Online Shopping Behavior 17 0.808 Table 1 show that consumer purchase intention, attitude, and online shopping behavior Cronbach’s alpha more than 0.70, and acceptable value is 0.70 that recommends [66]. Online Shopping Behavior Model : A Literature Review and Proposed Model On the basis of literature review, two hypotheses were developed. 0000004254 00000 n 5478 words (22 ... states that behavioral intentions formed through the attitude toward a behavior and subjective norms lead to actual behavior given the ... 2003). In Malaysia, information quality and purchase quality linked with the post-purchase quality are statistically significant in the case of customer satisfaction (Vegiayan, Ming, & Harun, 2013). In case of occupation, 46.88% of them were students, 28.13% of them were service holders, 13.12% was homemakers, and the rest of them were doing business (see Figure 2). This study classifies the main ingredients of the online experience or web experience as being: The impact of social networks on consumers’ behaviors, A significant correlation between customers’ interaction with UGC and customers’ buying behavior, Online shopper behavior: influences of online shopping decision. Although e-Commerce operation first started in late 90s to deliver gifts to Bangladeshi friends and family members by NRBs (Mohiuddin, 2014), the first real local e-commerce or m-commerce operation was launched by CellBazaar.com in 2006 through WAP service accessed only by mobile phones (Zainudeen, Samarajiva, & Sivapragasam, 2011). 78% of consumers are likely to shop on large online retailers, compared to 52% on marketplaces, and 43% on smaller web-stores. 0000055591 00000 n Customer Behaviour 2.2. Literature Review on Online Shopping. 19% male respondents were below 20 years old, 25% between 20–25 years, 30% between 26–30 years, 17% of 31–35 years and 9% of male respondents were 36 or more years old. Internet usages and population statistics. It is found that the trust-antecedent “perceived risk” and the technology-antecedent “perceived ease-of-use” directly influenced the attitude towards purchasing online, Heijden, Van Der, Verhagen, and Creemers (, An empirical investigation on the adoption of e-Commerce in Bangladesh, The findings of the study show that all the four constructs, namely, computer self-efficacy, perceived credibility, perceived usefulness and perceived ease of use have a significant effect on the adoption of e-commerce. 0000006060 00000 n This finding confirms the study of Rastogi (2010) but contrasts the findings of Liao et al. 0000052416 00000 n Price attractiveness. Objectives of the Study 9-10 ... factor were significantly correlated with the attitude towards online shopping while perceived To investigate how socio-demographic (age, income and occupation) affect consumers‟ attitude towards online shopping. Koufaris (2002) identified that both shopping enjoyment and perceived usefulness (website) strongly predict the intention to re-purchase over online. Tables 4 and 5 show the Internet usage and penetration rate of Bangladesh. It is a literature review ppt,Topic is " Consumer perception towards online shopping " Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. 0000003070 00000 n 45% of consumers said they to shop prefer e-commerc… It Li,N. 0000036094 00000 n Among the respondents, we found 62.5% were male, and 37.5% were female (see Table 6). The World Wide Web has propelled in no small extent of changes in the attitude and behavior of people all over the world. We have targeted 200 respondents belong to different age-group, student, service holder, business person and the homemaker with various experience in online shopping for a personal interview and 179 participated in the survey resulting in 90% response rate. 0000005456 00000 n Earlier studies showed that unlike brick and mortar shopping behavior, online shopping behavior is influenced by net connectivity, website esthetics (Constantinides, 2004), security, customers’ experience, age and learning curve, etc. Perceived characteristics of the web sale channel are the first one which includes risk, online shopping experiences, advantage, service quality, trust. A STUDY ON ONLINE SHOPPING BEHAVIOR FOR APPAREL: LITERATURE REVIEW Prof. Mahalaxmi K. R.1, Nagamanikandan P.2 1Assistant Professor, Department of Management Studies, 2Final Year MBA, Department of Management Studies, Anna University – BIT Campus, Trichy - 620024 Respondents stated that privacy of personal information and security of financial transactions are their top concerns with using the Internet. The Asia Pacific recorded massive growth, especially in China. Particularly, these two issues are becoming essential for Bangladeshi corporate sector (Dhaka Tribune, 2015). However, analyzing customer behaviors is crucial especially in the case of online shoppers who do not get the touch and feel of the actual product during purchase. Buying Behaviour with respect to online shopping was studied by past recorded data from a comprehensive literature review. Online shopping indicates electronic commerce to buy products or services directly from the seller through the Internet. LITERATURE REVIEW Consumer Behaviour Christopher (1989) studied the shopping habits of consumers to form an idea of whether or not the store concepts, product ranges and strategies of the companies are appropriate towards consumer requirements. This study is undertaken to understand the behavior of online shoppers through a self-constructed questionnaire of 160 respondents from Dhaka city. For this study, we reviewed textbooks and research papers published. 0000040164 00000 n They investigated whether information satisfaction and relational benefit play a significant mediating role in consumers’ relationship purchasing behavior, Multiple regression analysis was done on data collected through web, Consumer attitudes towards online shopping: The effects of trust, perceived benefits and perceived web quality, The empirical findings of this study indicate that trust and perceived benefits determine consumer attitudes toward online shopping, Factor analysis and structural path model analysis was used to test the hypothesized relationships of the research model, Chinese consumers’ age, income, education, and marital status, and their perceived usefulness are significant predictors of online shopping intention, Hierarchical regression analysis is used on 503 Chinese customers, The analytical results showed that the dimensions of website design, reliability, responsiveness, and trust affect overall service quality and customer satisfaction. Accepted author version posted online: 31 Aug 2018. The first section, describes, the importance of various factors including lifestyle and its impact on the consumer buying behavior. 14, 95-107. 0000011588 00000 n of an item online. Bangladesh University of Textiles . online apparel shopping behavior. 0000005326 00000 n Introduction. Through the literature review, we are further able to identify a number of important factors for studying consumer behavior in social commerce. Research Objectives Online Shopping-A Literature Review Sanjay Kumar Assistant Professor- BRCMCET,Bahal ... affects the consumer attitude towards online shopping. About 69% of the online shoppers use the Windows operating system for online shopping. 0000048830 00000 n 0000048070 00000 n We use cookies to improve your website experience. 0000008322 00000 n The initiative of Bangladesh Government to provide a stable Internet backbone to connect all government offices through the Internet, to encourage a well-grounded telecommunication sector, and opening IT parks are all leading indicators that point to the online shopping industry growth potential. 0000050003 00000 n 71% of online shoppers have used either a desktop or a laptop, followed by mobile phone and tablets. 16.67% and 15% female respondents hate poor return policy and lack of after sale service factor most respectively. Huge investment to grasp virtual consumers has induced the online sellers to go no further towards the understanding of consumer behavior. 0000014556 00000 n From the survey it is found that (Figure 11) none of the respondents highly agreed to the fact that the payment system for online shopping is highly secured in Bangladesh. The primary goal of a business is to offer product and services that best serve their consumer needs. Thus, the purpose of this study is to understand the consumer behavior towards online shopping, their liking, disliking, and satisfaction level. The impossibility of product testing, ... some points who affect the consumer’s behavior about online shopping but overall in the next 5 to 10 years the online … Inability to touch and feel the product or trust is still the primary disliking factor about online shopping, or we can say the primary barrier to online shopping which confirms the study of Chen and Barnes (2007), Heijden et al. This paper aims to reflect on different issues and perspectives of online marketing due to COVID-19. It (1997) and Hoque et al. Dan J Kim et. Kim J., Fiore A.M. and Lee H.H. Only 3.75% of regular online shoppers are highly satisfied while 0.63% is highly dissatisfied (see Figure 12). Figure 4. About 41.88% of the respondents have less than 0–1 years’ experience of online shopping, 36.25% of them have 1–2 years’ experiences, 14.37% of them have 2–3 years’ experiences and 7.5% of the respondents have experiences in online shopping for more than 3 years. (R.Renuka & Dr. M. K. Durgamani, 2012) have attempted the review to know the elements which actuates the endstream endobj 16 0 obj <>>> endobj 17 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageC/ImageI]/Shading<>/XObject<>>>/Rotate 0/TrimBox[0.0 0.0 515.906 756.85]/Type/Page>> endobj 18 0 obj <> endobj 19 0 obj <> endobj 20 0 obj <> endobj 21 0 obj <> endobj 22 0 obj <> endobj 23 0 obj <>stream Cited by lists all citing articles based on Crossref citations.Articles with the Crossref icon will open in a new tab. In China, online shopping intention depends on consumers’ age, income, and education as well as marital status most importantly their perceived usefulness (Gong, Stump, & Maddox, 2013). Literature Review A review of the related research work shows that the theory of Technology Acceptance Model (TAM) (Davis, 1989) is among the most popular theory used to explain online shopping behavior. 2. 0000010525 00000 n Consumer intention in web-based shopping is analyzed through the comparison of the factors that facilitate or inhibit online purchasing of products and services using the theory of planned behavior, Consumer behavior in web-based commerce: an empirical study. Table 1. Consequently, online consumer behavior (user action during searching, buying, using products) became a contemporary research area for an increasing number of researchers to understand this unique nature of online shopping. Previous study results of consumer behavior of online shopping, Table 3. 0000033664 00000 n Scope of the Study 9 8. If the managers consider these factors, they might have a competitive advantage in the market. (2013) and Hoque et al. To provide a coherent picture of the roles they play in this context, we propose an integrative framework based on the stimulus–organism–response model and the five-stage consumer decision-making process. CONSUMER BEHAVIOUR THEORIES 1. However, brand image and quality of products, goodwill of country of origin also influence significantly on purchase intention of online products (Haque et al., 2015). endstream endobj 24 0 obj <> endobj 25 0 obj [64 0 R] endobj 26 0 obj [72 0 R] endobj 27 0 obj [/ICCBased 58 0 R] endobj 28 0 obj [/Indexed 27 0 R 129 79 0 R] endobj 29 0 obj <>stream To probe how the pattern of online buying (types of goods, e-commerce experience and hours use on internet) influence consumers‟ attitude towards online shopping. This study will use a literature review approach whereby, credible published work will be analysed for purposes of giving the researcher a clear perspective of the various factors that affect consumer behaviour in e-commerce. Registered in England & Wales No. Abstract- This study helps to inquest the factors which affect the buying behavior of consumers towards foreign and domestic branded apparels. It is a standard curve. 16% male respondents dislike after sale services on online shopping and 12% male respondents dislike poor return policy. 0000005215 00000 n 0000005376 00000 n Figure 9 shows that 48% hate the inability to touch and feel or trial factor about online shopping, while about 24% male said that it is the high price of products or services for which they dislike online shopping most. 0000037336 00000 n The specific objectives of the research included: 1. Through online shopping consumers can buy faster, more alternatives and can order product and services with comparative lowest price. A Study on Consumer Buying Behavior towards Foreign and Domestic Branded Apparels . Moreover, in Bangladesh, online shopping has been evolving fast and has the potential to grow exponentially in time to come, as Internet penetration reaches far and wide across the rural areas. The high price of goods and services is another big issue for the consumers. 0000048414 00000 n Bachelor’s Thesis in Business Administration Title: Consumer Attitudes Towards Online Grocery Shopping Author: Anna Blomqvist, Frida Lennartsson ... behaviour. 1. 0000038369 00000 n 0000038607 00000 n Study on Consumer perception towards online shopping Pritam Singh MBA-PM06 2. Satisfaction level plays a significant role in online shopping. Literature Review 2.1. 0000010006 00000 n Influencing the online consumer’s behavior: the … Figure 2. Online shopping has unique characteristics. 2. Review of Literature The studies on consumer’s perception on online shopping and other rented topic in the Indian context are limited as the online shopping has entered into the market only a few years only. According to BTRC, the total number of Active Internet subscriber has reached 62.004 million at the end of April 2016. Online ISSN: 2249-4588 & Print ISSN: 0975-5853. consumer behaviour of online grocery shopping. Therefore, the theoretical framework of this study is based on this theory. Most of the shoppers get the information primarily from Facebook advertisements which is pursued by friends and family by following their “word of mouth” communication. Consumer Behavior towards Retail Outlets in India - Literature Review Shailesh Pandey. SEM-PLS used to validate the proposed model, If someone has the specific list of shopping orders of what he wants to buy, he can buy instantly with just a few clicks of the mouse from a site and can move to some other important work. Many websites along with Brick and Morter’s store keep track of consumer shopping habits to suggest an item or another site to visit. From Figure 4, it is observed that 70.16% of the 0–1 years’ experienced online shopper do shopping occasionally, and 20.89% do shopping monthly. Chitra Sharma, “Consumer buying behaviour towards online shopping – A Review of literature”, Indian journal of applied research, Volume (5), Issue : 4, April 2015, ISSN - 2249-555X. A note should be taken that only 3.75% of the online shopper is highly satisfied which shows that there are still concerns, which hinder the consumer from using online shopping frequently. 0000004652 00000 n This result confirms the findings of Hajli (2014) and Alsubagh (2015). variables in terms factors affecting online consumer buying behaviour. Projecting on some of the behaviour and channel mix we … 0000002462 00000 n Also, businesses have to have adequate presence and participation in the cyber world. Source: International Monetary Fund (Internetworldstats.com, 2015). Review Related Literature Purchase decision: Consumer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items" (Schiffman and Kanuk 2000,). 50% of regular online shoppers are satisfied whereas 17.5% are dissatisfied. Information quality, purchase quality, and post-purchase quality have a statistically significant relationship with customer satisfaction in Malaysia, A study of Indian online consumers and their buying behavior, • The ratio of male consumers is very high in online shopping (73%), Primary data have been collected from 200 respondents and analyzed, It is found that perceived usefulness, perceived security, perceived privacy, perceived good reputation, and willingness to customize are the essential antecedents to initial online trust. Among the female respondents, 45% dislike online shopping for lack of inability to touch and feel factor. Keywords-- Online Shopping, Online Apparel, Buying Behavior Paper Type-- Literature Review Shopping, Youth Online Shopping Behavior, Online I. 0000059067 00000 n Online shopping saves crucial time for modern people because they get so busy that they cannot or unwilling to spend much time shopping. 508-517 Constantinides, E.(2004). Jarvenpaa, Todd, Jarvenpaa, and Todd (1997a) proposed a model of attitude, behavior, and shopping intention towards Internet shopping in general. This study empirically reveals the consumer behavior of online shoppers in Bangladesh. Disadvantages of online shopping. Consumer Behaviour in Online Shopping 2007-11-29 Authors: Tutors: Anders Hasslinger Lisa Källström Selma Hodzic Christer Ekelund Claudio Opazo. Moreover, information quality, merchandise attribute, website design, transaction capability, payment, security/privacy, delivery, self-consciousness, state of mind, the consumer’s time sense and customer service are strongly predictive of online shopping satisfaction (Katawetawaraks & Wang, 2011; Liu, He, Gao, & Xie, 2008; Mudambi & Schuff, 2010; Novak, Hoffman, & Yung, 2000; Shergill & Chen, 2005; Sorce, Perotti, & Widrick, 2005). These findings of our study have both theoretical and practical implications. 96 0 obj <>stream 1, Dr. Vipin Chand Rai2 1Research Scholar ,RDVV Jabalpur, INDIA 2. The impossibility of product testing, problems with complaints, ... some points who affect the consumer’s behavior about online shopping but overall in the next 5 to 10 years the online shop From Figure 3 we can see that nearly 54% interviewees’ average monthly income fall into Tk. The respondents were categorized into several factors, such as gender, age, occupation, income. studies in the area. Due to this blessing, online shopping has emerged which influenced the lives of ordinary citizens. 0000009359 00000 n The sellers like consumers also benefit from the increase and more efficient access to the global market through the Internet. For more succinct understanding, Table 1 summarizes the previous study results on online shopping followed by advantages of online shopping (Table 2) and disadvantages of online shopping (Table 3). 3. The most of the consumers are concern about the security of the payment system, and their overall online shopping satisfaction is mixed. Thus, online shopping helps to overcome the geographical limitation of buying, There is no need to move somewhere for online shopping, so there is no need for a vehicle. They mostly rely on price and their experience as the basis of the quality judgment of items in online shopping and for payment system they prefer cash on delivery option.

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